From vision to reality — what started as a small dream has grown into a multi-million peso digital marketing and creative agency in the Philippines. As the Founder and CEO of Carthal Manila, Thara Fajardo has led the company’s growth over the past 6 years, helping over 500+ brands across the Philippines and international markets through social media marketing, influencer marketing, events management, content creation, digital advertising, and brand strategy.

From a startup built with passion and creativity, the company has evolved into a full-service creative and digital marketing agency with in-house production capabilities, content creation services, and a growing team of Filipino creatives dedicated to driving real business growth, online engagement, and brand visibility.